As social networking has grown to become the biggest marketing area, many companies want to use it for a brand promotion. By all reports, social network is a gold rush, with consultants and companies of any size. Experienced companies use a much broader social networking strategy that subsequently serves the overall business objectives. The secret is to develop efficient strategies that focus on how your company can be social, not the way it should do social.
What is social media marketing?
Adding social networking frosting to the cake you have, should be first objective. In the best case, social networking marketing alone is not going to make legions of customers from thin air. Especially, as almost all people who interact with businesses
on social networks are already acquainted with these businesses. It doesn’t invalidate social network marketing, it merely positions…
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