A logo is an abbreviation used to stand for “logotype.” It is a trademark symbol, a sign or a badge which portrays ownership or identity of a certain company, product, concept or campaign memorably. It makes a picture of a certain product or company ring into people’s mind once they see it.
Many people and organizations use it in different forms, contexts and sizes. For instance, a learning institution will print their logo on a letterhead or on a certificate they issue. They can also embroider it on the gaming kits, staff and students shirts or jackets. Some will also emboss it at the institution’s gate. This makes people associate it with the institution.
While designing a logo, one should ensure that it has the following basics, for it to be good enough. It should be simple to ensure…
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