A logo is an abbreviation used to stand for “logotype.” It is a trademark symbol, a sign or a badge which portrays ownership or identity of a certain company, product, concept or campaign memorably. It makes a picture of a certain product or company ring into people’s mind once they see it.
Many people and organizations use it in different forms, contexts and sizes. For instance, a learning institution will print their logo on a letterhead or on a certificate they issue. They can also embroider it on the gaming kits, staff and students shirts or jackets. Some will also emboss it at the institution’s gate. This makes people associate it with the institution.
While designing a logo, one should ensure that it has the following basics, for it to be good enough. It should be simple to ensure that it retains design clarity in different contexts. If made complex, some details may be lost if it is required a scale reduction. Additionally, it is also faster to read, remember and identify a simple logo. To come up with a good logo, one should ensure to follow a logo designing process.
Logo designing process
Different logo designers and logo design companies use different processes to come up with different logos. However, even though the process may vary in one or two steps, it is almost the same across all designers. According to Tyler Littwin, the below is the process to be followed.
Research the industry/field. This should be done before the designing work starts. It enables the designer to get a sense of the environment in which the logo is going to be used. The designer gets to know what is appropriate and trending that the logo should incorporate.
Get to know the client. By doing so, the designer gets to know the client’s audience target and what he/she does. Once the designer gets to know what the client thinks and would like their business to be, and also knows who they are targeting, then they will be in a good position translate that information into the logo.
Sketch, present, and iterate on initial ideas. At this step, the designer should make a sketch of the logo. Three to four sketches are enough. They should be then presented to the client to let them choose the one that they think incorporates their idea better.
Revise. Revising the sketch after the client has chosen the one that is most convenient for them is the next step. Here, the designer changes the places where the client did not like.
Organizing the final deliverable. At this stage, all the work is done and what is remaining is putting the logo file in a format of the client’s choice. When that is done, the logo will be ready for delivery to the client.
Designing a good logo is a difficult process which requires a lot of creativity. Additionally, business knowledge, audience, research and deep logo design principle considerations are important. This is because the logo is meant to sell and give information about the company. It is therefore important
to ensure that the due process is followed, and the client involved in coming up with a satisfying logo.